Privacy Policy

01 Introduction

Welcome to Silver Plaza ("we," "our," "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our website (www.silverplaza.shop), physical retail premises, mobile applications, social media pages, marketing communications, and any other services offered by Silver Plaza (collectively, the "Services").

Silver Plaza is located at Shop 18, Star Business Plaza, Powai Lake Road, Powai, Mumbai, Maharashtra 400076, India. We are the data controller responsible for your personal data collected through our Services.

Please read this Privacy Policy carefully. If you disagree with its terms, please discontinue use of our Services. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

02 Information We Collect

Personal Information You Provide Directly

When you interact with Silver Plaza, you may provide us with the following categories of personal information:

• Identity Data: Full name, date of birth, gender, photograph (for membership cards).
• Contact Data: Email address, mobile phone number, postal address.
• Account Data: Username, password, membership ID, loyalty points balance.
• Transaction Data: Purchase history, payment method details (we do not store full card numbers), invoices, receipts.
• Communication Data: Records of correspondence with our customer service team, feedback, reviews, and survey responses.
• Preference Data: Shopping preferences, favourite categories, wish lists, style preferences shared with personal shoppers.

Information Collected Automatically

When you visit our website or use our mobile application, we automatically collect certain technical data, including:

• IP address, browser type and version, operating system, device identifiers.
• Pages visited, time spent on pages, links clicked, referring URLs.
• Cookie data and similar tracking technologies (see our Cookies Policy below).
• Location data (with your permission) for store navigation and local offers.

Information from Third Parties

We may receive information about you from third-party partners, including social media platforms (if you connect your account), payment processors, and marketing analytics providers, always in accordance with their respective privacy policies and applicable law.

CCTV and Physical Premises

Silver Plaza operates CCTV cameras throughout our retail premises for security and loss prevention purposes. Footage is retained for a limited period and may be shared with law enforcement authorities when legally required.

03 How We Use Your Information

We use the information we collect for the following purposes, always on the basis of a lawful legal ground under applicable data protection law:

• Providing Services: To process your purchases, manage your membership, fulfil orders, and provide customer support.
• Personalisation: To personalise your shopping experience, provide product recommendations, and curate offers relevant to your interests.
• Marketing & Communications: To send you promotional offers, newsletters, event invitations, and updates about new brands and collections (subject to your consent preferences).
• Loyalty Programme: To track and manage your loyalty points, tier status, and associated privileges.
• Security: To protect our customers, staff, and premises from theft, fraud, and other threats.
• Analytics: To understand how customers use our services, identify areas for improvement, and measure the effectiveness of our marketing campaigns.
• Legal Compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements.
• Research: To conduct market research and improve our product and service offerings.

04 Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: We engage trusted third-party service providers who assist us in operating our business (e.g., payment processors, email service providers, IT support, analytics platforms). These parties are bound by strict contractual obligations and may only use your data to provide services to us.
• Brand Partners: With your explicit consent, we may share limited information with specific brand partners to facilitate customised offers or services you have requested.
• Legal Requirements: We may disclose your information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your personal information is transferred and becomes subject to a different Privacy Policy.
• Aggregated Data: We may share aggregated, anonymised data that cannot reasonably be used to identify you with third parties for research, marketing, and analytics purposes.

05 Data Security

We implement a comprehensive set of technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• AES-256 encryption for sensitive data stored in our databases.
• Multi-factor authentication for all administrative access to our systems.
• Regular security audits and penetration testing by independent cybersecurity professionals.
• Strict access controls ensuring staff can only access data necessary for their specific role.
• Comprehensive staff training on data protection and information security best practices.
• Incident response procedures to quickly address any potential data breaches.

While we implement these safeguards, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. If you believe your interaction with us is no longer secure, please notify us immediately at info@silverplaza.shop.

06 Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of our ongoing relationship with you (e.g., while you hold an active membership).
• Legal obligations requiring us to retain data for a minimum period (e.g., financial records must be retained for 7 years under Indian tax law).
• The nature and sensitivity of the data, and the potential risk of harm from unauthorised use or disclosure.
• The purposes for which we process your personal data and whether we can achieve those purposes through other means.

When your personal information is no longer required, we will securely delete or anonymise it in accordance with our data retention and disposal procedures.

07 Your Rights

Under the Digital Personal Data Protection Act, 2023 and other applicable Indian data protection law, you have the following rights with respect to your personal data:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Correction: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Object: You have the right to object to processing of your personal data for direct marketing purposes.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Nominate: You have the right to nominate another individual to exercise your rights on your behalf in the event of your death or incapacity.

To exercise any of these rights, please contact us at info@silverplaza.shop with the subject line "Data Rights Request." We will respond to your request within 30 days. We may need to verify your identity before processing your request.

08 Notification & Communication Consent

We may send you marketing communications about Silver Plaza products, services, events, and promotions through the following channels:

• Email: Newsletters, promotional offers, event invitations, and transactional notifications.
• SMS: Short message service notifications about offers, updates, and time-sensitive promotions.
• WhatsApp: Personalised communications including order updates, exclusive offers, and customer service conversations.
• OBD (Outbound Dialling): Pre-recorded voice messages about special promotions, events, and important service announcements.
• Google RCS / RCS (Rich Communication Services): Enhanced messaging with rich media content, interactive elements, and personalised offers.
• Push Notifications: Real-time notifications through our mobile application about offers, events, and updates.
• Social Media: Targeted advertising and communications on social media platforms based on your preferences.

Opting Out of Communications

If you prefer not to receive such updates or marketing communications, you may opt out at any time through any of the following methods:

• Clicking the "Unsubscribe" link at the bottom of any marketing email we send.
• Replying "STOP" to any SMS or WhatsApp message from us.
• Contacting us directly at info@silverplaza.shop with the subject line "Opt-Out Request."
• Calling our customer service team at +91 98234 67879.
• Updating your communication preferences in your Silver Plaza membership account settings.
• Visiting us in person at Shop 18, Star Business Plaza, Powai Lake Road, Powai, Mumbai – 400076.

Please note that even if you opt out of marketing communications, we may still send you essential transactional communications related to your purchases, membership, or matters of account security.

09 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the website to function and cannot be switched off. They are set in response to your actions such as logging in or filling in forms.
• Performance Cookies: Allow us to count visits and traffic sources to measure and improve site performance. All information collected is aggregated and anonymous.
• Functional Cookies: Enable enhanced functionality and personalisation, such as remembering your preferences and login details.
• Targeting Cookies: Set by our advertising partners to build a profile of your interests and show relevant advertisements on other websites.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. For more information about how to manage cookies, visit www.allaboutcookies.org.

10 Children's Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18 without verifiable parental consent. If we become aware that we have inadvertently collected personal information from a child under 18, we will take immediate steps to delete such information from our records. If you believe we have collected personal information from a child under 18, please contact us immediately at info@silverplaza.shop.

11 Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, or applicable law. We will notify you of any significant changes by:

• Posting a prominent notice on our website homepage.
• Sending an email notification to your registered email address.
• Updating the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Services following notification of changes constitutes acceptance of the updated policy.

12 Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, or if you wish to exercise any of your rights, please contact our Data Protection Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Board of India, established under the Digital Personal Data Protection Act, 2023.